Scale-Free Brain-Wave Music from Simultaneously EEG and fMRI Research Paper - 1

Scale-Free Brain-Wave Music from Simultaneously EEG and fMRI Recordings - Research Paper Example The scientists conducted the study for the propose of improving the few methods that had been developed to translate human EEG to music by developing a new method of translating both brain EEG and FMRI signals to music for a better reflection of the internal functioning activities of the brain (Lu, Wu, Yang, Luo, Li & Yao, 2012). In this method, there was recording of the simultaneous EEG-FMRI. The subjects were a thirty year old female (subject A) and a fourteen year old female (subject B). The scanning took place when the two subjects were in a resting state (Lu, Wu, Yang, Luo, Li & Yao 2012). In the part of composing music, there was referencing of the EEG records to zero with software known as REST developed in the laboratory. They choose the EEG for the purpose of brainwave music, which is at the central region of the brain and is a channel that the body movement does not affect (Lu, et al. 2012). This is the second method of the study. Music note consists of four characters, timber, duration, pitch and intensity. There was more attention to pitch and intensity (Lu, et al. 2012). In this part, wood was fixed together with piano, and the results were that it changed according to the persons hobbies at the same time as the EEG wave determined the duration. The recording of the EEG-FMRI brain music involved the following; The intensity of a music note (IM) is relative to the logarithm of the AP which changes according to the Fechner’s law MI=klgAP+1. In this equation, K and 1 are constant. MI is partly related with pitch since both of them are defined by something related to the amplitude of EEG (Lu, et al. 2012). Intensity of the music was represented by adoption of the FMRI signal instead of the AP. The figure below shows the mapping rules used between the attributes of a music note and brain physiological signals. The FMRI reflects signal to the BOLD signal. On the other hand, the EEG

Communication Technologies Essay Example | Topics and Well Written Essays - 3500 words

Communication Technologies - Essay Example Then the ethical side of the matter is discussed. Two theories are drawn (Utilitarian and Kantian) to find out is it moral to monitor company's personnel. The third part of the paper is devoted to social responsibility. It is argued that a widespread use of monitoring techniques that intrude into employees' private life indicates the low level of social responsibility among employers, which in fact damages their own business. The section also brings recommendations on how to improve privacy preservation within the company and explains what benefits a company will receive. As the communication technologies continue to develop, the topic of workplace privacy becomes increasingly important. A hundred years ago manager was able to monitor his subordinates only through visual observation and mail check, if a business was related to frequent use of post services. Later, with the spread of telegraphic communication the tension of employers rose up, although it was still very hard for employees to misuse business channels for private purposes. Thus, there was little need in monitoring the use of business communication by personnel. Everything has changed with the development of phone, and later, e-mail. With the ease of access to better methods of communication, employers often use the chance to monitor their employees' activity, justifying their actions as concern for productivity. From the employees' side the monitoring of their phone calls and e-mail messages on the workplace is often perceived as the intrusion into privacy. Consequently, complaints of em ployees drive them to court bringing suits against their employees. So far most of such cases were resolved in favor of employers, as can be seen from examples illustrated later in the paper. The legal side of the matter of workplace privacy is observed in the next section. Law is on the Employer's Side Most of the developed Western countries have a twofold legislation on the monitoring of employees' workplace activity by employers. For example, in the US interception of wire and electronic communications is prohibited (Electronic Communication Privacy Act, 18, USC 2511, 1986). However the same law has some exceptions, allowing employers to monitor business phones and emails of their employees in most of the cases: It shall not be unlawful under this chapter for a person acting under color of law to intercept a wire, oral, or electronic communication, where such person is a party to the communication or one of the parties to the communication has given prior consent to such interception. (Electronic Communication Privacy Act, 18, USC 2511, 1986) Prior consent may be given each time an employee uses communication devices, or implied. Nevertheless, "the fact that an employee merely knows that the employer has the capability to monitor telephone conversations is not sufficient to establish implied consent" (Nuterangelo, 2004). An employee must be aware of monitoring. Therefore, every employee that uses communication services belonging to employer is in the same 'party' with his employer, allowing him to intercept every message or call. Moreover, each employee that was informed in some way (e.g. contract agreement) of using work phones or computers for

Slavery of African Americans :: Literary Analysis, Fredrick Douglass

When considering the slavery of African Americans, few will deny the negative impact it had on the African slaves. However, in his Narrative, Fredrick Douglass makes it clear that several of the slaveholding characters are undermined by slavery—regardless of being unaware of this. By examining the characters of Edward Covey and Sophia Auld, it can be seen that Douglass feels that slavery has a negative effect on the white slaveholders as well as the black slaves. A particular character that is undermined by slavery is Sophia Auld. When Douglass first meets Sophia, he finds her to be â€Å"a woman of the kindest heart and finest feelings.† (Douglass 43) He states that he â€Å"saw what [he] had never seen before†¦a white face beaming with the most kindly emotions.† (41). Douglass emphasizes the fact that â€Å"She had been a good degree preserved from the blighting and dehumanizing effects of slavery.† (43) In fact she does not respond well to â€Å"the crouching servility, usually so acceptable a quality in a slave†¦she seemed to be disturbed by it.† (43) Ultimately, â€Å"slavery proved as injurious to her as it did to [him].† (48). Douglass showcased Sophia’s drastic change in character by using hyperboles, at first describing her as heavenly and angelic, then as harsh and demonic. He notes that, â€Å"she became even more violent than her husband.† (48) So, it can be seen that slav eholding greatly changed the character of Sophia in a negative way. It can additionally be seen that Douglass finds this to be an important fact to make note of by his use of dramatic and somewhat exaggerated language. Unlike Sophia, Edward Covey is consistently portrayed in a negative way throughout his sections of the Narrative. Covey ultimately does himself a disservice by putting significant effort into keeping his slaves in line. The first account Douglass gives of Covey’s behavior—when he sends Douglass â€Å"very early in the morning of one of [the] coldest days in the month of January, to the woods, to get a load of wood† (66) with â€Å"a team of unbroken oxen† (66)—displays Covey’s intent to devise impossible tasks which a slave cannot possibly complete; giving Covey the excuse to beat his slave. Covey had to have known that leading untamed oxen through the woods on a bitterly cold day would be an immensely difficult task for any average individual to complete. He undermines himself in the sense that he spends unnecessary time using his intelligence to devise these plans instead of putting it to more constructive use.

Paiboc Analysis

PAIBOC ANALYSIS PP Slides for following: PAIBOC Analysis Note: Use complete sentences and proper punctuation / grammar. Do not exceed one page. P What is your purpose or your purposes? What do you want your audience to know, think, or do? The purpose of the message is to both educate students on the responsible use of credit and credit cards and to give them tools and examples of how to use debt responsibly. A Who is your target audience? Describe the typical person in the group.What personal characteristics of your target audience are relevant to this message? The target audience would be Seniors in High School-Graduate Students in College, primarily ages 18-24. Subtarget would be those who have little or no direct experience managing finances or even knowledge of such things as APR, late-fees, over-limit fees, etc. Gender and ethnicity are irrelevant except as defined within economic needs. I What information must you include in the message?Information that must be included consist s of: relevancy of debt/credit; consequences of irresponsible use of credit; ways to manage credit/debt; and reasonable expectations of the use of credit. B How can you build support for your position? What reasons or benefits will your target audience find convincing? Support is built through real-world examples, showing how much credit actually â€Å"costs,† consequences to job, insurance, or ability to be employed in certain industries; ability to remain in school rather than drop out to pay for debt, etc. O What objections can you expect?How can you address the objections? Most students live in the here and now, thinking little of future consequences; objections will be numerous – but I need to get that x, y or z; it was on sale; it's a great deal; I needed to pay for dinner, etc. –objections may be addressed by helping students categorize expenses. C What aspects of the context or situation might affect audience response? Invitation to seminar or profession al setting may have greater effect than, say, extemporaneous speaking at a cafA © or bar. Standing outside a Mall and trying to persuade students not to spend will likely have little effect.Here's the scenario: it's your first week away from home and on campus. You are registering for class, caught up in the excitement of new friends, experiences, new places to visit, and dozens of vendors handing out T-shirts, Frisbees, even Ipods – so what's the catch? Each of these vendors is â€Å"offering you a free credit card,† just sign up today – no, you don't need a job, we trust college students. If you signed on the dotted line, you'll not be alone – over 75% of college students have at least two credit cards, and 60% have more than two.And, did you by chance take the time to read the fine print? Did you know that the first bill you receive, even if you don't spend a dime, will include a $50 activation fee? That your interest rate is almost %30; and that if you are even one day late on your payment you're charged a $50 late fee and your interest rate rises? Well, that's the reality of the situation, and yes, the government is trying to regulate the industry and put guidelines on credit – but ultimately, it is your responsibility to manage credit.Credit is a relatively new concept in consumer economics; your grandparents had to save and purchase most things in cash – exceptions were larger purchases like a home or car. Credit also has a cost to it – which will vary depending on the situation and creditor. Credit is almost essential though, you cannot shop online without a credit or debit card; you may need to purchase textbooks or an apartment deposit before your Student Aid money arrives, or you may have a medical emergency or automobile repair that is essential for your life. However, consider the following real-world example.Seth, like you, received numerous credit card offers – which he accepted. Pretty s oon, he was feeling quite wonderful, knowing he had $5,000 in money that he â€Å"could† spend. Now Seth wasn't a brain, but he did well in school, and made a lot of new friends; who invited him out regularly for pizza and beer. Of course, not wanting to seem â€Å"cheap,† Seth almost always bought a few pitchers; and then there was that new DVD; oh, and those fantastic tennis shoes; and did we mention Seth met a special person and wanted to impress- the bill for that night out was only $400 – easy, right?Within a few months, even though Seth had made his payments on time, his cards were maxed out – he owed $5,000 to three credit card companies – his monthly payments were right around $300, and, here's the focal point – it will take Seth 11 years to pay off that slice of pizza he had last week, and instead of just owing $5,000, he will pay the credit card companies almost $10,000. What a great way to start a career, right, not to mention a f amily? Seth's story isn't over. He cut his cards and tried to act responsibly; and then it came time for his auto insurance enewal – his rates increased 23% – he called and found out it was because of his credit score. Doing a little research, Seth found out that not only does his bank and insurance company check his credit score; but also potential employers, especially higher-end or technological companies, have minimum standards before they will even interview. So, what's the smart way to manage credit – it's easy, and can be accomplished in just four simple steps: 1. Use a debit card whenever possible; especially for purchases like food, gas, and entertainment. Spend only what you can and resist the urge for that â€Å"immediate gratification. 2. Save your credit cards for emergencies; not emergencies like a trip to Matzatlan, but real emergencies like healthcare, auto repair, textbooks, seminars, etc. Even then, manage your credit so that you can completel y pay of X purchase in 6 payments maximum. 3. Never be late on your credit card payment and always pay more than the minimum – if an emergency happens, call the company, most will take a payment over the phone, although some with a small fee. 4. Avoid impulse – don't carry your credit card to the bar, restaurant, etc. â€Å"just in case. † Budget for the present and you will be budgeting for the future.PAIBOC| 35 up, 18 down| | PAIBOC stand for purpose, audience,information, objection, context. This is most valuable thing you will ever learn in life. Without PAIBOC you are a loser and good for nothing. Just ask that english teacher from woodbridge. In real truth PAIBOC is a worthless peice of crap that is good for nothing and really wont get you anywhere. It seems as though even this teacher has not applied PAIBOC to everything because she is so bad at everything that she does. Below are some suggestions of when to use PAIBOC. while using the toilet- your purpos e is to pee or poo. our audience is anyone that may be in the washroom at that time. Information you recieve is whether you managed to go pee or poo. Benefits are feeling very relieved after. Objection is if nothing will come out and it objects. Context is the circumstances as to why you had to go pee or poo. please ask yourself these questions before the next time you use the toilet. | PAIBOC stands for Purpose, Audience, Information, Benefits, Objections and Context. It is an analysis technique that can be used to analyse whatever you want. However, it is particularly useful when analysing a piece of writing material (-ie- Portfolio or Novel).

How Nature And Nurture Affect Human Development - 1203 Words

In this essay I will be talking about development and learning and many other things. Nature comes from biological factors, so this allows an individual to grow and develop through learning, although some factors do come under environmental. So nature and nurture does play similar roles within and against each other. Nature comes from birth and nurture at the same time does not come from birth as nurture does not inherit genes. Nurture is environmental factors. Despite everyone living in the same environment nurture does influence human development so this is about their brain development. Nature is defined by genes, this influences who we are. It is also defined by many other ways such as physical appearance to our physical†¦show more content†¦Intelligence is a trait influenced by both genetic and environmental factors so it is from birth. This means intelligence comes from our genes, known as chromosomes. When we are born, we are born with some intelligence within ourselves and it then developed the stages as we grow, so for example as we grow we know what is going on in the environment and this then helps us gain more intelligence to develop. According to my studies, intelligence is determined by genetics and also environmental factors such as premature birth, mental illnesses, education, nutrition, diseases, drug and alcohol abuse has an effect of influence towards an individual’s IQ. Even though some twins have the same inherited genes, they have different personalities within each other. Twins are developed from the same fertilized egg, they have the same inherited genes, but it is the environmental factors that cause a different personality due to the environmental surroundings outside, religion and culture. From my research I have also found out that there is more theories in the 1980s and 1990s regarding the intelligence and IQ. According to my studies sex refers to the biological factors. Gender roles are important in the cultural and in the society. This is because how male and females interact with each other. Some culture has restrictions how they should talk with the opposite gender and how they should interact with the older members ofShow MoreRelatedThe Evolutionary Factors That Have Shaped The Genetics That We Inherit From Our Parents1049 Words   |  5 PagesINTRODUCTION NATURE This refers to all the evolutionary factors that have that have shaped the genetics that we inherit from our parents. Nature determine the range of our human potential.Naturists believe that the knowledge humans have about the world is innate. Therefore human development is determined by heredity. NURTURE This has to deal with our environment; it refers to all the environmental factors that have influenced us since we began to grow. Nurture affects the way our human potential isRead MoreRelationship Between Nature And Nurture1262 Words   |  6 PagesCompare and contrast how these perspectives would explain the relationship between nature and nurture in the psychological development of humans. Nurture versus nature is a common argument on how people psychologically develop. Although some support that innate characteristics are the crucial factor towards how people mentally advance, the environment we live in and the people we are surrounded by does play a significant role in how we progress. Aspects of nature and nurture are observed in eachRead MoreEssay on Human Development: Nature vs. Nurture1393 Words   |  6 PagesThe nature versus nurture debate is an old issue within the field of psychology. â€Å"The nature-nurture issue is a perennial one that has resurfaced in current psychiatry as a series of debates on the role that genes (DNA) and environments play in the etiology and pathophysiology of mental disorders† (Schaffner) The debate is essentially about what is inherited (nature) and what is experienced by environmental factors (nurture) and how they affect human development. Naturally, the nature versusRead MoreThe Effects of Nature or Nurture on Early Human Development Essay977 Words   |  4 PagesHuman development is a very complex process – from conception to death. There has been a long debate on whether human development is determined by nature or nurture. If their growths were all guided by nature only, they would all be born with a mind of â€Å"blank slate†. This means that they do not have any inborn ability to do anything when they are born. On the other hand, if their growth was determined by nurture only, it would mean that they were fully equipped with all the skills they need inRead MoreDevelopment Across the Life Span: Nature Versus Nurture Essay examples1666 Words   |  7 PagesDevelopment Across the Life Span: Nature versus Nurture Barry University What is Nature versus Nurture? Development across the lifespan is one of the most interesting areas of psychology. The word development refers to human development which can be defined as â€Å"the scientific study of changes that occur in people as they age from conception until death.† (Ciccarelli, amp; White, 2009)Psychologists study this developmental change over time through several different methods. The book highlightsRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay936 Words   |  4 Pagesbeen an on-going debate between nature and nurture. T.H. White, author of The Once and Future King, explores the debate through many of the book’s characters. The issue clearly appears in the relationship of Queen Morgause and her sons, the Orkney brothers. The debate caused people to pick a side, to pick nature over nurture, or nurture over nature. However, it does not have to be one or the other. Nature and nurture work together to determine who we are. Nature does not simply determine our physicalRead MoreA Research Study On Identical Twins1723 Words   |  7 Pages(Lewsi). They were very alike in their taste even without growing up with each other, which depended on their genes. The article only mentioned that one of them preferred to talk about a topic while the other one prefered writing, which can be based on how they grew up (Lewsi). It would makes sense if the one who prefered oral presentations grew up in a school with a lot of oral presentations. It is obvious that twins are going to turn out to be similar in their social interactions because of their geneticRead MoreThe Effect Of Environmental And Genetics On The Development Of A Person1000 Words   |  4 Pagesarguments in the history of psychology is the debate of whether or not ones environment or genetic background plays more of a role in the development of a person. Both nature and nurture have been proven to play an important role in one’s development. Natu re is what we think of as pre-wiring and is influenced by genetic inheritance and other biological factors. Nurture is generally taken as the influence of external factors after conception e.g. the product of exposure, experience and learning on an individualRead MoreNature Vs. Nurture Essay1612 Words   |  7 PagesNature vs. Nurture Essay Throughout many years, scientists have been debating about whether nature or nurture is the driving force that shapes a person’s cognitive abilities and personal traits. Before the ongoing debate can be explained, it is necessary to understand what nature and nurture actually are. Nature is loosely defined as the genetics one inherits and tendencies that influence development. Many things in an individual are hereditary, for instance; gender, disease, height, eye color,Read MoreEssay on The Role of Nature vs Nurture632 Words   |  3 PagesThe Role of Nature vs Nurture We used to think our fate was in our stars. Now, we know, in large part, that our fate is in our genes. ---James Watson While social research has been steady and ongoing, our biological knowledge has advanced disproportionately in recent times. As we discover more about the role of genes in pre-determining who we are, the nature versus nurture debate seems headed for a tilt of the biological over the environmental. Nature, or our biological aspect, does

Civil War In The Rio Grande Valley - Free Essay Example

Sample details Pages: 2 Words: 599 Downloads: 10 Date added: 2019/05/18 Category History Essay Level High school Tags: Civil War Essay War Essay Did you like this example? The Civil War was a major discussion in the Rio Grande Valley such as like financially, socially, and politically. Mexicans Americans were among the first to wage war for the Confederacy, and were among the last to surrender. Cotton being the Souths most attractive product, the Souths cotton exports were the all-important to its funding for the war effort were transported over the Rio Grande into Mexico for shipment to business sectors over the Atlantic. It has been evaluated that a thousands of Mexican Americans served in the positions of the Confederacy. Over and above 60,000 Texans served in the war, and some Texans fought for the union but most of them for the confederacy. Mexicans who battled for the Confederacy surpassed the measure of Mexicans battling for the Association. There were many inspiring for Mexicans that wanted to join the Confederate armed force. The expanding threats between the Federals and Alliance in Virginia, and the danger of Association control of the Texas drift powers individuals all over Texas to join the Alliance, and Mexicans were no exemption. Mexican fighters entered Confederate administration permeated with indistinguishable patriotism from their Somewhat English confidants did. Don’t waste time! Our writers will create an original "Civil War In The Rio Grande Valley" essay for you Create order During the time of the American civil war, the Rio Grande pulled in consideration with the indispensable terminal for the Confederate cotton exchange. At the point when the United States maritime boats closed ports from Virginia to Texas, Confederate pioneers transported their white gold over the Rio Grande, stacked it on Mexican leads, and cruised it securely past the barring powers, it attracted a variety of people from all over the world (including gamblers, swindlers, and smugglers) to the region hoping to cash in. For quite a long time, exchange through the district continued the Confederate war exertion. As the Federal blockades closed the Confederate coastline, Mexico became a vital outlet for southerners to export their cotton. In spite of the fact that, the US army force did quickly involve towns of the Rio Grande Valley and hindered the stream of cotton southward, vessels loaded up with cotton kept on utilizing the waterways waters, unhampered for the length of the war. Confederates were led by Colonel Santos Benavides, he was the highest ranking Tejano to serve the confederacy. Colonel Santos Benavides, helped make possible the safe passage of cotton across the Rio Grande to Mexico during the union occupation of the lower Rio Grande valley in 1863-64. In the last land clash of the Civil War in the east of Brownsville at Palmito Ranch happened multi month right after Gen. Robert E. Lee surrendered to General US Grant at Appomattox Courthouse, Virginia. Five hundred Union Soldiers on their approach to Brownsville stood up to three hundred Confederate officers. Following the encounter, the Union forces withdrew and supported the last loss of the war, an infantryman from Indiana. It was here that the Union blockade was felt maybe generally acutely. The Unions main objective in the war was to inhibit the south, blockading all ports so they couldnt get merchandise in or out. Confederate army in Texas progressively comprehended the significance of cotton in its capacity to protect Texas from the Union forces. Furthermore, it was here where longstanding cross-outskirt competitions and moving political fortunes on the two sides of the stream made for a consistent propensity of interest. The confederates moved over a million of dollars worth of cotton through Mexico. But then, most records of this long and bleeding struggle given short shrift to the complexities of the ethnic strains, political moving, and worldwide strategy that distinctively hued the Civil War in the Rio Grande Valley.

Ansoff Matrix on Apple - 1154 Words

soff MatMarket Penetration: -The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedly represented IBM, but the production crew says that it is not exactly the case. This could be a really good ad because its a very catchy commercial, and these people were famous at this time. This would attract people to buy this product†¦show more content†¦This was a big development in history. Computers can now be brought to different places, and is very easy handy, in a sense. This was named the PowerBook, which was very portable. These were hugely successful, which captured 40 o f all laptop sales for the first series. More product developments arose as the Macbook and MacBook Pro came along. Now even with the retina display, and much more features. Market Development: -These were first released in the US, and was a really great hit. They continued developing these products of theirs and as their reputation was getting so famous, there were more and more stores opened, and resellers as well. There are already so much Apple stores in the world, and lately, they opened in Hong Kong, having one of the biggest Apple Stores in the world. By the mere fact that these products have reached the other side of the globe, that already indicates market development, mainly via expansion. Even if there is no Apple store here in the Philippines since the architecture of this is really expensive, there are still apple resellers which make it possible to have apple products in the Philippines, even without Apples operations here in the Philippines. Diversification: -One example is from computers to music devices such as the iPod, which was a hit, and an iTouch. These were risks in the market which proved to be successful in the end. Apple started as a company which madeShow MoreRelatedAnsoff Matrix on Apple1170 Words   |  5 Pagessoff MatMarket Penetration: -The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedlyRead MoreAnsoff Matrix of Apple and Value Chain Essay791 Words   |  4 PagesSales - increased by Product in 2010 – (Financial Table 3.4 amp; 3.5) (21) | *Apple pricing decoy(27)*Apple amp; Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market-Telecom (Macs)(26) | *First mover advantage-IPods (66)*Multi-Product Strategy(20)*Diversification of apple(67) | A-FIRM INFRASTRUCTURE:- 1) Firm operates its business by 5 reportableRead Moreansoff applied to apple inc948 Words   |  4 Pagesï » ¿ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff s matrix provides a very simple but very effective focus for considering different options for growth, andRead MoreP1 P2 Unit 3 Introduction to Marketing1409 Words   |  6 PagesAccording to, the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix, it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover, the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets, it occurs when an organisation enters an existing market with currentRead MoreP1 Unit 31432 Words   |  6 PagesIn this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with othersRead MoreAnsoff Matrix1576 Words   |  7 PagesAssignment title: ANSOFF MATRIX 08/04/2015 Tanju Colak AccountID: 70446465 1 Tanju Colak (70446465) – Betriebswirtschaftliche und volkswirtschaftliche Grundlagen 1. Introduction In 2003, the author Lynch suggested that the Ansoff Matrix describes the market and product choices available to a company. In this context products may be determined as items sold to customers and markets as customers. In some cases, the Ansoff Matrix is also defined as the market and product matrix. With the help ofRead MoreHow Marketing Techniques Are Used For Market Products1055 Words   |  5 Pagesgoing to look at apple, a private sector business, and the Samsung is also a private sector business. Marketing is the management process that a business carries out, it is responsible for identifying anticipating and satisfying the customer’s requirements, and to help the business to make a profit. Apple is an American electronics company that sells phones, laptops, computers, and iPod. They are a business that works in the private sector, they have no government input. Apple design and makesRead MoreThe Evolution Of Mobile Payment Essay1287 Words   |  6 PagesProducts and Services Although many of SmoothPay’s rivals offer similar product features, such as a downloadable application (app) available on iPhones and Androids, SmoothPay offer more options for their users. Large competitors, such as Google and Apple, may have more market share compared to SmoothPay, but they have more restrictions on the user’s payment choices. SmoothPay’s app has supporters and industry partners of various well known brands and social networking platforms, such as Facebook andRead MoreMarketing Plan For The Private Sector2122 Words   |  9 Pagesmade of charities or organisation who are not making profit as a goal. The private sector business choice is Apple and the public sector business is the Police. Marketing is the process by which an individual or a group obtain that identifies and meet the needs of the customers whilst making a profit. 2) For both companies describe what they sell and what type of businesses they are. Apple is a multinational technology company that designs, develops and sells consumer electronics, computer softwareRead MoreBusiness1400 Words   |  6 PagesMarketing is the action or business of promoting and selling products or services, including market research and advertising. Apple Marketing objectives: Aims Objectives: Apples aim and objectives are to be able to become the leading business in the mobile market, expanding their distribution network to reach more consumers, and to create more company revenue than their competitors. Marketing aims objectives: To continuously make and improve new generations of products.