Ansoff Matrix on Apple - 1154 Words

soff MatMarket Penetration: -The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedly represented IBM, but the production crew says that it is not exactly the case. This could be a really good ad because its a very catchy commercial, and these people were famous at this time. This would attract people to buy this product†¦show more content†¦This was a big development in history. Computers can now be brought to different places, and is very easy handy, in a sense. This was named the PowerBook, which was very portable. These were hugely successful, which captured 40 o f all laptop sales for the first series. More product developments arose as the Macbook and MacBook Pro came along. Now even with the retina display, and much more features. Market Development: -These were first released in the US, and was a really great hit. They continued developing these products of theirs and as their reputation was getting so famous, there were more and more stores opened, and resellers as well. There are already so much Apple stores in the world, and lately, they opened in Hong Kong, having one of the biggest Apple Stores in the world. By the mere fact that these products have reached the other side of the globe, that already indicates market development, mainly via expansion. Even if there is no Apple store here in the Philippines since the architecture of this is really expensive, there are still apple resellers which make it possible to have apple products in the Philippines, even without Apples operations here in the Philippines. Diversification: -One example is from computers to music devices such as the iPod, which was a hit, and an iTouch. These were risks in the market which proved to be successful in the end. Apple started as a company which madeShow MoreRelatedAnsoff Matrix on Apple1170 Words   |  5 Pagessoff MatMarket Penetration: -The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedlyRead MoreAnsoff Matrix of Apple and Value Chain Essay791 Words   |  4 PagesSales - increased by Product in 2010 – (Financial Table 3.4 amp; 3.5) (21) | *Apple pricing decoy(27)*Apple amp; Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market-Telecom (Macs)(26) | *First mover advantage-IPods (66)*Multi-Product Strategy(20)*Diversification of apple(67) | A-FIRM INFRASTRUCTURE:- 1) Firm operates its business by 5 reportableRead Moreansoff applied to apple inc948 Words   |  4 Pagesï » ¿ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff s matrix provides a very simple but very effective focus for considering different options for growth, andRead MoreP1 P2 Unit 3 Introduction to Marketing1409 Words   |  6 PagesAccording to, the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix, it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover, the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets, it occurs when an organisation enters an existing market with currentRead MoreP1 Unit 31432 Words   |  6 PagesIn this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with othersRead MoreAnsoff Matrix1576 Words   |  7 PagesAssignment title: ANSOFF MATRIX 08/04/2015 Tanju Colak AccountID: 70446465 1 Tanju Colak (70446465) – Betriebswirtschaftliche und volkswirtschaftliche Grundlagen 1. Introduction In 2003, the author Lynch suggested that the Ansoff Matrix describes the market and product choices available to a company. In this context products may be determined as items sold to customers and markets as customers. In some cases, the Ansoff Matrix is also defined as the market and product matrix. With the help ofRead MoreHow Marketing Techniques Are Used For Market Products1055 Words   |  5 Pagesgoing to look at apple, a private sector business, and the Samsung is also a private sector business. Marketing is the management process that a business carries out, it is responsible for identifying anticipating and satisfying the customer’s requirements, and to help the business to make a profit. Apple is an American electronics company that sells phones, laptops, computers, and iPod. They are a business that works in the private sector, they have no government input. Apple design and makesRead MoreThe Evolution Of Mobile Payment Essay1287 Words   |  6 PagesProducts and Services Although many of SmoothPay’s rivals offer similar product features, such as a downloadable application (app) available on iPhones and Androids, SmoothPay offer more options for their users. Large competitors, such as Google and Apple, may have more market share compared to SmoothPay, but they have more restrictions on the user’s payment choices. SmoothPay’s app has supporters and industry partners of various well known brands and social networking platforms, such as Facebook andRead MoreMarketing Plan For The Private Sector2122 Words   |  9 Pagesmade of charities or organisation who are not making profit as a goal. The private sector business choice is Apple and the public sector business is the Police. Marketing is the process by which an individual or a group obtain that identifies and meet the needs of the customers whilst making a profit. 2) For both companies describe what they sell and what type of businesses they are. Apple is a multinational technology company that designs, develops and sells consumer electronics, computer softwareRead MoreBusiness1400 Words   |  6 PagesMarketing is the action or business of promoting and selling products or services, including market research and advertising. Apple Marketing objectives: Aims Objectives: Apples aim and objectives are to be able to become the leading business in the mobile market, expanding their distribution network to reach more consumers, and to create more company revenue than their competitors. Marketing aims objectives: To continuously make and improve new generations of products.